Bruce is the CEO of Electrostatic Spraying Systems, Inc. He grew up in Fredonia and Flagstaff Arizona near the Whiting family sawmills. After high school graduation, Bruce attended Brigham Young University and received his bachelor's degree in accounting. Three years later in 1976, he again graduated from BYU, this time receiving a Juris Doctorate from the law school.
In 1976, Bruce was admitted to the State Bar of Arizona and became Corporate Counsel for Kaibab Industries and later served for 13 years, as its President. He was also one of the founders and first CEO for Law.com, Inc. and Incubate.com, LLC.
Bruce is not only an accountant and attorney, but also a Board Member and principal shareholder of Kaibab Industries, Inc.
Bruce and his wife, Gail, have four children, ten grandchildren and reside in Watkinsville, GA.